The 14 Best Software for A/B Testing

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Here’s my curated list of the 14 best software for A/B Testing, in no particular order.

  • VWO — VWO provides a comprehensive A/B testing platform that helps you optimize your website for conversions.
  • ConvertKit — Tailored for creators, ConvertKit simplifies email marketing with powerful automation and easy-to-use landing pages.
  • Optimizely — Optimizely is known for its robust A/B testing capabilities and an intuitive interface for marketers.
  • Thrive Optimize — An easy-to-use A/B testing plugin for WordPress that allows for quick experimentation.
  • Unbounce — Helps create landing pages quickly and efficiently, enhancing conversion rates without needing a developer.
  • Heap Analytics — Heap automatically captures all user interactions, making it easy to analyze user behavior without manual event tracking.
  • Google Optimize — A free tool that integrates well with Google Analytics, making A/B testing accessible for any website.
  • ConvertFlow — An all-in-one platform for conversion rate optimization, allowing easy A/B testing of pop-ups and landing pages.
  • VWO — VWO provides a comprehensive A/B testing platform that helps you optimize your website for conversions.
  • Optimizely — Optimizely is known for its robust A/B testing capabilities and an intuitive interface for marketers.
  • Unbounce — Helps create landing pages quickly and efficiently, enhancing conversion rates without needing a developer.
  • Nelio A/B Testing — This WordPress plugin simplifies A/B testing for your blog posts and pages directly from your dashboard.
  • Split Hero — A straightforward tool for A/B testing that makes it easy for users to compare different versions of their website.
  • Thrive Optimize — An easy-to-use A/B testing plugin for WordPress that allows for quick experimentation.
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