We stick to convention solutions most of the time. Creative problem solving is rare.
Our routine is barraged with multitasking, busyness, and deadlines. Attention becomes expensive. There is no room for creative thinking.
Creativity occurs when the cloud in your mind disperses. When you lose focus to let your mind flow freely. When you slow down.
Make deliberate time for creative thinking. An Aha moment is often found during an unexpected moment when you least expect it.